South Korean healthcare technology firm enters Saudi Arabia’s private hospital market with BESTCare 2.0 rollout
South Korean digital healthcare company ezCaretech has strengthened its position in the Middle East healthcare technology market after signing a contract worth approximately 10 billion won ($6.96 million) with Saudi Arabia-based National Medical Care (Care Med) to implement its next-generation hospital information system, BESTCare 2.0.
The agreement marks an important expansion milestone for ezCaretech as the company moves beyond Saudi Arabia’s public healthcare institutions and enters the country’s growing private hospital sector. The partnership highlights increasing demand for digital healthcare solutions as healthcare providers across the Middle East accelerate investments in hospital automation, electronic medical records, and integrated healthcare management platforms.
Under the agreement, ezCaretech will begin the implementation of BESTCare 2.0 across four Care Med hospitals with a combined capacity of approximately 1,300 beds. The project will later expand to two affiliated clinics under a structured “4+2” deployment model. A formal project kickoff meeting between the two companies is scheduled to initiate the implementation process.
The contract represents a strategic shift for ezCaretech’s international growth strategy. Until now, the company’s Saudi Arabian business has been primarily driven by public healthcare customers, including institutions affiliated with the Ministry of National Guard Health Affairs (MNG-HA) and healthcare facilities operated under Saudi Arabia’s Royal Commission.
By securing Care Med, one of Saudi Arabia’s established private healthcare networks, ezCaretech has created a stronger foundation for expansion across both government and private healthcare segments. The company expects the partnership to serve as a reference project for future opportunities as private hospitals in the region continue to modernize their healthcare infrastructure.
Care Med, which is listed on the Saudi Stock Exchange (Tadawul), operates multiple general hospitals and specialized medical facilities across Saudi Arabia, including major healthcare centers in Riyadh and other key regions. The company’s decision to adopt BESTCare 2.0 reflects the growing focus among private healthcare providers on improving operational efficiency, patient experience, and clinical data management.
BESTCare 2.0 is designed to support hospitals through an integrated hospital information system that connects clinical workflows, patient records, administrative operations, and healthcare management processes. Through the platform, healthcare providers can improve information accessibility, strengthen coordination between departments, and create a more efficient digital environment for medical professionals.
Saudi Arabia’s healthcare transformation creates new opportunities for ezCaretech
The Care Med agreement comes at a time when Saudi Arabia is investing heavily in healthcare transformation under its Vision 2030 initiative. The country’s healthcare strategy focuses on increasing private-sector participation, improving healthcare quality, and accelerating digital transformation across hospitals and medical facilities.
For technology providers such as ezCaretech, these developments are creating new opportunities to deliver advanced healthcare information systems to hospitals seeking scalable solutions. The company believes its experience in Saudi Arabia’s public healthcare sector provides a competitive advantage as it expands into private healthcare networks.
ezCaretech has spent the past year strengthening its Middle East market strategy by increasing regional marketing activities and building partnerships with local healthcare stakeholders. The company highlighted its participation at the Global Health Exhibition (GHE) in Riyadh, where it introduced the “Team BESTCare Korea” consortium to showcase Korean healthcare technology capabilities to regional customers.
The company also expanded its regional network through a memorandum of understanding with LEAN, a Saudi government-backed organization involved in advancing digital healthcare initiatives. These efforts have helped ezCaretech improve market visibility and establish stronger connections with healthcare organizations across the Middle East.
The company’s Middle East revenue nearly doubled in the previous year, supported by existing public-sector customers. The Care Med contract demonstrates a broader commercial transition, with ezCaretech now generating new business from private healthcare providers rather than relying only on existing government partnerships.
Beyond the initial implementation, the agreement could create additional long-term opportunities. As Care Med continues expanding its healthcare network, ezCaretech expects potential future deployments of BESTCare 2.0 across additional hospitals and affiliated facilities. The company also anticipates recurring revenue opportunities through system maintenance, operational support, and service contracts following the implementation phase.
The partnership also strengthens South Korea’s growing presence in the global digital healthcare market. Through initiatives such as Team BESTCare Korea, ezCaretech aims to collaborate with other Korean healthcare technology companies to expand international adoption of advanced healthcare solutions.
Industry analysts believe that healthcare digitalization in emerging markets will increasingly depend on partnerships between technology providers and healthcare operators. Hospitals are looking for platforms that can support large-scale transformation while maintaining operational reliability, data security, and compatibility with evolving healthcare systems.
Commenting on the agreement, ezCaretech CEO Hong Woo-sun said the contract reflects more than a year of strategic efforts focused on understanding and responding to healthcare demands in the Middle East market.
The company plans to use the Care Med partnership as a foundation for further expansion across Saudi Arabia and neighboring markets. With healthcare providers increasingly prioritizing digital infrastructure, ezCaretech expects continued opportunities to support hospitals seeking technology-driven improvements in patient care and operational performance.
Ref: http://koreabiomed.com/news/articleViewAmp.html?idxno=32612
